In an age in which sustainable advantage is increasingly transient, organizations need to adapt endlessly – to the point of embedding innovation in their business DNA. Consequently, the historically predominant CXO “delivery” mindset is shifting to a “business outcome” mindset. Firms that fail to adapt to rapid technological advances, constantly evolving customer expectations and intensifying global competition may find themselves unable to compete.
Rohitashwa Aggarwal and Parul Jain explain more about innovation in an article in Intelligent Sourcing
