Customer Data Platforms (CDPs) are no longer just marketing tools – they’re evolving into critical intelligence hubs for enterprise-wide decision-making. In this short video, Nisha Krishan, Vice President at Everest Group, outlines five major shifts redefining the CDP landscape, from real-time activation and data collaboration to flexible architectures and agentic AI. Discover why CDPs are now foundational to driving outcomes across marketing, commerce, and customer service.
Learn more:
Customer Data Platform (CDP) Products PEAK Matrix® Assessment 2025 | Report: https://www2.everestgrp.com/reportaction/EGR-2025-55-R-7078/toc
The Rising Role Of Customer Data Platforms In Data-driven Personalization | Blog: The Rising Role Of Customer Data Platforms In Data-driven Personalization | Blog – Everest Group
