We recently brought together 100+ senior leaders in sales, marketing, product, and services for Elevate – Dallas 2025. The event was all about one thing: scalable, systematic revenue growth.

The sessions were designed to spark candid, peer-to-peer conversations among executives from leading B2B and tech services organizations—and they didn’t disappoint.

A few standout themes included:

🔹 Shifting Enterprise Demand: AI is reshaping enterprise buying with new expectations for efficiency, resiliency, and measurable outcomes.

🔹New Buying Motions: Collaborative solutioning and marketplace models are redefining sourcing strategies.

🔹Evolve and Reinvent: Firms must balance enhancing current models with bold, AI-first reinvention.

The energy at Elevate – Dallas 2025 was undeniable. Every session delivered practical takeaways leaders can put into action right away, while offering a front-row seat to the strategies that will shape the future of enterprise growth.

Learn more about Everest Group’s events: https://www.everestgrp.com/insights/e…

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