It’s a curious conundrum. Finance and Accounting Outsourcing (FAO) has proven its ability to deliver savings of 30-45 percent, and usually provides other non-financial benefits such as better transaction documentation/auditability, faster and richer reportability, and dynamic workflow.
So why are FAO transitions far more hesitant and spasmodic than those of Information Technology Outsourcing (ITO) or other Business Process Outsourcing (BPO) functions?
The answer may reside among enterprises’ subject matter experts (SMEs), who may unintentionally disrupt the FAO progression. Now, before CFOs, controllers, or accounting directors raise their arms in protest, let me explain.
Consider that F&A, with its inflexibly cyclical, month-end, quarter-end, and year-end closing peaks, regularly places a significant and critically important load on SMEs plates. Is it any wonder that they request breathing room – sometimes of several weeks, or even months – between outsourcing exploration and execution, so they can focus on top-down priority projects?
Consider that F&A has the potential to immediately impact stock price or create the possibility of legal proceedings, thus negatively affecting the business to a far greater extent than any other function. Is it any wonder that SMEs, often inadvertently, spawn enough fear, uncertainty, and doubt about missing internal and external reporting cycles, and thus raise the “real and present danger” flag about outsourcing unless certain components are de-scoped?
Following is Everest Group’s advice for avoiding or counteracting SMEs’ derailment of FAO plans:
Have your organization’s FAO plans been disrupted by internal forces, either unintentionally or purposefully? Do you firmly believe that outsourcing in all but the most basic activities is too risky for F&A? Please share your experiences and perspectives with other readers!
Finance and Accounting Outsourcing (FAO) continues to grow with a healthy rate of 11% and US$3.8 billion in annualized spend. Everest Group’s FAO Annual Report (2012) provides a comprehensive coverage of the FAO market and analyzes it across various dimensions. In this video, Abhishek Menon, Practice Director, reviews a couple of key findings from the FAO Annual Report.
In my blog earlier this year on Serco’s decision to purchase Intelenet, I posed the question if 2011 would be FAO’s year for significant acquisitions. After all, it was the fourth major deal of the year, following on the heels of iGATE-Patni, Genpact-Headstrong, and EXL-OPI. With Capgemini’s just-announced acquisition of Vengroff, Williams & Associates, Inc.’s order to cash (O2C) business, which operates under the name VWA, we certainly have our answer.
The increased competitive intensity (and thus the need for differentiation) in the global FAO market is in some ways reflected through the heightened M&A activity we’ve seen this year. However, unlike some of the other acquisitions that were driven by scale consolidation, Capgemini-VWA can be seen as driven by several other themes that are also relevant in today’s global FAO market:
With its strong capabilities in O2C, VWA has long been an attractive acquisition target. Kudos to Capgemini for not only seizing the opportunity but also for enhancing multiple aspects of its O2C value proposition in the process.
The BPO industry has long been heralded by McKinsey & Company and NASSCOM as the next growth engine of the global services industry. And for years, McKinsey has pointed to the theoretically huge, unaddressed services space that, in theory, could be open to labor arbitrage. But the reality is that the BPO industry itself is searching for the next big growth driver, as it continues to disappoint investors, providers, and customers as a source of additional value beyond labor arbitrage. This relentless, if misplaced, faith in the segment’s value prospects reminds me of the modern proverb attributed to Yogi Berra, “In theory there is no difference between theory and practice. In practice there is.”
However, the newly built BPaaS homes and those under construction may help spruce up the increasingly shabby BPO neighborhoods. BPaaS is attractive as it has the potential to substantially reduce a client’s TCO when compared to a traditional BPO model. It also promises a reduced capex and a utility-based opex. But perhaps the biggest benefit is the nirvana state of standardization and process harmonization that it can offer.
So, who’s building? And where?
Capgemini made a significant play in the procurement BPaaS space with its acquisition of IBX last year. And its on-demand platform already boasts several big tickets clients including Kraft, Novozymes, and Hilti.
TCS now has a dedicated platform-based BPO business division that offers clients several platforms across F&A, procurement, HR, and analytics. In fact, analytics could emerge as a major area for BPaaS solutions given the current low install base of legacy technologies in the space and organizations’ increasing yearning to utilize data for smarter decision making. And the exponential rise in unstructured data from social media, mobile users, and others is creating a space ripe for a BPaaS play.
BPaaS is also having a major impact on the HR function with platform-based HRO offerings from firms such as ADP. In fact, nearly 70 percent of all multi-process HRO contracts signed in 2010 had a platform-based solution, and propelled the adoption of HRO in the mid-market. BPaaS solutions catering exclusively to the mid-market, such as TCS’ iON, are also starting to emerge in other business areas.
On the other hand, BPaaS is not the be-all, end-all silver-bullet as most organizations are not looking for disruptive changes to their existing technology landscape. There is no big driver to a BPaaS model if the basic functionality already exists and if the installed base of such technologies is high. F&A BPO is one market in which BPaaS has not really taken off. Hence, the technology play in F&A BPO is largely around plugging gaps with point solutions or improving efficiencies with workflows.
Yes, swanky looking new BPaaS homes are being constructed in shabby BPO neighborhoods. But we still have to wait and watch how many people come and buy them.
Is it wrong to plagiarize yourself? In 2008, Everest Group published a report entitled “Understanding the Waking Giant: The Mid-Market and FAO” highlighting how mid-market companies had turned the corner from point solutions in finance and accounting outsourcing (FAO) to adoption of more robust and integrated multi-process FAO solutions. In turning to HR outsourcing (HRO), the mid-market has traditionally been a big consumer of various point solutions including payroll, 401K administration, contingent labor, etc. But today we see clear evidence that mid-market companies have brought the same approach to their HR function, noticeably increasing their adoption of robust and integrated multi-process HR outsourcing (MPHRO) and Benefits Administration Outsourcing (BAO.) In fact, this client segment is quickly becoming the growth platform for many of the market leading HR service providers.
In our ongoing research into both the HRO and BAO spaces, the share of new contracts signed by mid-market companies (3,000-15,000 employees) continues to grow. In fact, mid-market MPHRO deals represented roughly 61 percent of all the deals inked in 2010. We saw the same upward tick in the BAO market, with 71 percent of all BAO deals involving mid-market clients. As a result, service providers are really taking notice and making moves specifically to target this growing opportunity.
What’s driving the mid-market in this direction? Take your pick of factors:
Two important delivery model changes have also increased the appeal of MPHRO and BAO for mid-market companies. In both areas, use of global sourcing has gained traction. First, and not surprisingly, this has come at a time when mid-market companies continue to be under immense pressures to further reduce operating costs while simultaneously optimizing the overall effectiveness of their HR operations. Centralization and integration through offshore delivery centers align with such drivers.
Second, many service providers’ increasing focus around building leveraged and repeatable technology-driven components to their HR offerings, be it SaaS, Cloud, or platforms, is proving to be a justifiable investment. In 2010, about 70 percent of all new MPHRO deals signed involved some type of platform solution, and 71 percent of those involved mid-market buyers.
The strategy to focus on mid-market clients is paying off for some service providers. Three of Everest Group’s five MPHRO 2011 Star Performers – ADP, NorthgateArinso, and Infosys – drive significant portions of their MPHRO business from mid-market clients. Further, each of these providers grew their share of the overall MPHRO market in 2009-2010.
Both ADP and Mercer, major players in the MPHRO and BAO markets respectively, have successfully deployed mid-market strategies, although they are very different in nature. In fact, each firm, as we heard during their recent annual analyst events, continue to invest in sales programs, service offerings, and relationship models specifically targeting this growth opportunity. Mercer leveraged its acquisition of IPA to open doors with mid-market clients, and to align its delivery model with the specific needs of this segment. ADP, which has always had significant payroll offering success in the mid-market, has successfully expanded its footprint with some of these clients into the MPHRO space.
To successfully tap into this segment, HR service providers will need to be on top of the rapidly changing mid-market competitive landscape, delivery requirements, technology solutions, and sales engagement models. With all this going on, dare I say the mid-market will prove to be the “Waking Giant” for the evolving MPHRO and BAO markets?
EXL Service announced yesterday that it had entered into a definitive agreement to acquire Outsourcing Partners International (OPI), one of the last standing pure-play Finance & Accounting Outsourcing (FAO) service providers.
On the face of it, EXL and OPI come across as fairly similar companies – pure-play BPO providers with strong FAO and analytics capabilities, both with strong capabilities in serving financial services clients. OPI will broaden EXL’s delivery footprint in Eastern Europe and South East Asia, but beyond this I don’t see any complimentary capabilities. So why this acquisition? I believe the answer lies in scale. With the FAO market maturing, it is becoming increasingly important to have sufficient scale to be able to serve large buyers and compete with the big boys, while at the same time having the economies of scale to be able to serve the mid-market effectively.
However, what is interesting to note is the effect of this acquisition on the already crowded FAO service provider landscape. In Everest Group’s recently concluded FAO Annual Report, we classified 20+ FAO service providers on our Performance | Experience | Ability | Knowledge (PEAK) matrix into the categories of “Leaders”, “Major Contenders”, and “Emerging Players” based on their market success and overall capability. We had noted in the report how competition was heating up in the “Major Contenders” category, and how service providers such as TCS, WNS and Wipro were mounting a strong challenge to “Leaders” on our FAO matrix. While EXL and OPI were individually showing strongly in the middle of the “Major Contenders,” pack, our analysis shows the combined entity will be propelled into the league of service providers strongly contesting for a coveted seat in the “Leaders” category.
Service providers on either side at the threshold of the “Major Contender-Leader” divide – e.g., Capgemini, HP, Infosys BPO, TCS, Wipro, and WNS – need to sit up and take note of this acquisition. There is now a new kid on the block with the scale and capability to give them a run for their money (this, of course, provided EXL manages to integrate the operations seamlessly considering both companies have very different corporate cultures.)
At the same time, buyers are bound to ask how this new entity will be different from the rest. The painful answer is, I don’t see any differentiation arising from this acquisition beyond the increased scale that will allow EXL-OPI to play in the “wannabe” big boys’ league.
Something about this pattern of acquisitions in FAO intrigues me. First, Genpact was being touted as a strong candidate for acquisition, with rumors doing the rounds that Cognizant was keenly interested. Genpact completely squashed all the rumor mills with back-to-back acquisitions of Headstrong and smaller cloud computing start-up Akritiv Technologies, virtually wiping off the “to-be-acquired” tag. Rumors abounded about EXL being on the bidding block after having gotten itself valued, and that HCL was emerging as a strong suitor. However, EXL reversed the scenario by acquiring OPI. Now that brings us to WNS, another pure-play BPO player that has been rumored to be on the bidding block for many years now. Any bets on whether WNS will go out on a limb and acquire, rather than being acquired, just so my carefully constructed pattern will remain intact?
A candidate who recently interviewed with our firm asked me, “How much cross learning takes place in your organization?” After I answered his question and our interview concluded, I began thinking about how much cross learning among various segments of the BPO industry is affecting the way key deal components are being structured today.
Over the last 10 years, the different BPO towers – including HR outsourcing (HRO), Finance and Accounting outsourcing (FAO) and Procurement outsourcing (PO) –have evolved through dissimilar routes and models. But as the BPO market matures, buyers and providers in each of these functions are applying lessons learned from the others to bring more value to their engagements. Following are the four primary areas of learning convergence.
A componentized/phased approach is more practical and valuable. We all find it exciting to read headline news about a big-bang deal that includes end-to-end process scope across multiple geographies. But that excitement fades – except perhaps among competitors – when we read news stories about the failure of the engagement due to factors including implementation delays, buyer dissatisfaction and supplier write offs. We’ve seen, especially in HRO, that the multitude of moving parts in mega-deals make it extremely difficult for both buyers and suppliers to control and manage all the elements of the relationship, and can significantly detract from realization of short-term gains and long-term benefits. Learning from HRO’s missteps, FAO and PO engagements are increasingly leveraging a phased approach that addresses the major pain points in the immediate term and paves the path for more strategic objectives down the road. Seeing the successes of this model, HRO is increasingly following in their phased approach footsteps.
Global sourcing is an integral part of the solution. Global sourcing ensures that the delivered services most optimally meet each buyer’s cost, quality and risk requirements. The FAO market really developed utilizing this “shore-agnostic” concept as a fulcrum, and created substantial value for buyers. While solutions for the HRO and PO markets were originally rooted in an onshore-centric delivery model, they are increasingly embracing the FAO-proven global sourcing value proposition.
Technology is an important enabler of value creation. In addition to providing efficiency and productivity gains, the right set of tools and underlying technology backbone ensure that buyers realize value beyond cost savings. For example, robust forecasting and analytics tools deliver critical information to stakeholders when making R&D investment, marketing mix, employee engagement or customer retention strategy decisions. Providing buyers with access to the best-fit technology platform was an integral part of the HRO value proposition, and more and more tools are being added to the HRO solutions portfolio. PO and FAO buyers and suppliers are taking notice, recognizing the value and increasingly following suit to gain the same types of benefits.
Pricing structure that measures the output of services. An output-based pricing structure closely ties the cost of services to buyer’s business needs. With this model, buyers pay for what they consume, and suppliers are incentivized to improve and innovate in the productivity and efficiency metrics. While there is currently a predominance of input-based pricing structures within the FAO market, we see an increased appetite for and interest among FAO buyers to move to an output-based model, a norm within the HRO market.
Clearly, we have not reached a stage –and probably never will –in which a standard approach applies across all BPO segments because of their inherent distinctiveness. But the important thing is that as each of these segments evolve, they keep on learning from each other to enhance the value of outsourcing.
Back to the beginning. My answer to the candidate? Cross learning is a way of life at Everest Group!
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