Tag: enterprise

What I Learned at Cloud Connect: The Cloud Is Moving to a Different Level | Gaining Altitude in the Cloud

My first impression when I recently attended this year’s Cloud Connect conference is that there is a significant increase in interest in all things cloud, as there were more attendees than at last year’s conference. What impresses me most as I reflect on the case studies and insights discussed at the event is the fact that cloud services are showing clear signs of moving from the domain of the business users into the core of the enterprise. And there is a completely different kind of usage of the cloud at this core level.

At the business-user level, cloud provides a fairly straightforward capability, whether that be CRM through Salesforce or application development and testing through Amazon.  But when the enterprise adopts cloud, usage and benefits move to another level.

One of the most notable case studies presented at Cloud Connect highlighted how Revlon completely transformed its IT to the extent that it was able to create a degree of flexibility that it had never known before.

Revlon’s cloud benefits included a significant $17 million reduction in cost while providing agility in rapidly developing applications and the ability to move applications and functionality around the world at a whim.

The most striking aspect of value Revlon achieved was its disaster recovery capabilities. The night before Hurricane Sandy hit, Revlon moved the processing in its data center on the East Coast to a Mid-Atlantic location. Then they discovered that during the hurricane there were no users on the network, so they were also able to get through their release updates at the same time.

This enterprise-level agility in moving workloads around while also creating rapid application releases — and at a much lower price point — brings to light the potential for cloud to change how IT is done in enterprises.

Only a year ago we saw cloud services validated primarily by the business users. This year’s Cloud Connect case studies demonstrated that validation has moved into the core of the enterprise with CIOs fundamentally embracing it to the degree that it completely changes the way they do business.

What will be the cloud’s impact over the coming year?


Download the Revlon case study

Watch the Everest Group Vice President Jimit Arora’s video interview with David Giambruno, Revlon’s CIO.

When Flying in the Cloud You Can Be Struck by Lightning | Gaining Altitude in the Cloud

Once upon a time there was a cloud storage provider with a compelling offering.  Hundreds of small companies and prominent world-leading companies became its customers and reseller partners and moved their data to the provider’s cloud. Then bigger cloud companies offered services at lower prices and drove the storage provider out of business.

Unfortunately this is a true story. Nirvanix announced on September 17 that it was closing its doors and customers — including resellers whose customers might not have known their data was stored in the Nirvanix Cloud — have been scrambling to move their data in the allotted two weeks.

The Nirvanix story serves as a cautionary warning: You should care whom your service provider selects as its subcontractors and partners, especially if your data is mission critical or your company is in a highly regulated industry.

Nirvanix Cloud’s target market was enterprises and addressing enterprise requirements made its solution more expensive than other cloud storage options. Its pricing couldn’t compete with lower-cost options from larger players such as Amazon, Google and Microsoft, so the venture capitalists refused to do the next round of funding, thus shutting the company down.

Often cloud solutions are ecosystems that have been put together with a lot of subcontracting relationships. It’s a sign of the times and harkens back to the bubble days of the Internet in 2000. You need to conduct careful due diligence to understand those relationships and their ramifications to your business before you turn your workflow and data over to a service provider.

Our advice is to make sure that subcontract relationships are transparent to you so that you can evaluate their risk and evaluate the stability of the subcontract relationship. Above all, make sure that your provider has contingency plans in place that are transparent to you; it’s also wise to develop your own contingency plans in place just in case.

Enterprise Mobility: Let’s Move BYOnD | Gaining Altitude in the Cloud

Bestselling author Nassim Taleb talks in one of his books about the anti-fragile, things that enjoy extreme conditions and thrive in disorder. Enterprise mobility appears to be a creature that loves disruptions in the technology market. With Microsoft’s recent reorganization, Amazon’s enhanced focus on Kindle, the never-ending rivalry between Apple, Google, and Samsung, and the queue of other players vying for this market, (Canonical, Dell, HP, and Lenovo), this disruption phenomenon is not going to fade anytime soon. In fact, when combined with the aspirations of organizations to allow enterprise application mobile avatars, and technology companies developing mobile enterprise application platforms, we have a perfect storm in the making.

However, many organizations still believe that allowing “toys in the workplace” is a good enough IT response to the CEO’s clarion call for employee appeasement and productivity. They are under a strange assumption that Bring Your Own Device (BYOD) = Enterprise Mobility. Fortunately, it is NOT; rather, it’s time to move BYonD it.

 

While mobile device/application management providers such as AirWatch, BoxTone, Citrix, Kony, SAP, and Sophos are witnessing good traction, they have not even touched the tip of the proverbial iceberg due to the limited availability of enterprise applications on mobile devices. However, despite business users’ clamouring for more enterprise applications on mobile, it is not surprising that organizations are slow to adopt.

Smartphones (e.g., from Apple, Blackberry, Google, HTC, Nokia, and Samsung), tablets (e.g., from Amazon, Apple, Dell, Microsoft, and Samsung), and their brethren indeed improve user productivity, but are largely focused on consuming information, rather than enabling performance of complex tasks beyond emailing and web surfing. Combined with the rapid pace of evolving technologies, form factors, and software, buyer organizations are unwilling to invest upfront and, therefore, continue to be fence sitters. In response, device makers show little interest in offering broader capabilities that can help enterprises move beyond BYOD (e.g., partnering with enterprise application platform providers).

However, the inflexion point has arrived. We will witness device makers, enterprise application providers, and mobile app developers coming together to offer factory-fitted popular enterprise mobile apps much like instant messengers (e.g., HR management, inventory management, CRM, social commerce). Moreover, this trinity will make various enterprise applications available on mobile devices, which we cannot even imagine today. Enterprise application providers will also enable easy access to their/partner’s application marketplace via collaboration with the device and network providers. This will enable end-users to seamlessly use their personal devices to access enterprise-class mobile applications.

Enterprises may also experiment with private app stores, as they increasingly require custom-built applications and are not entirely satisfied with a public distribution model. The challenge for them will be creating a platform-agnostic, “no lock-down,” mobility store. They can also develop innovative funding models in which users are incentivized to deploy mobile enterprise applications in return for funding for their personal device. Yet, these efforts will require significant investment and management commitment. Moreover, unlike other technology initiatives, these should be led by both IT and the business users.

Without a meaningful mobile enterprise application strategy, mobility will indeed become an undesirable “anti-fragile” that thrives in disorder.

If you are planning to or already deploying enterprise mobility and want to share your story, please reach out to me at [email protected].

Awarding Enterprise Adoption of Cloud Computing | Gaining Altitude in the Cloud

Originally posted on CloudAve


One of the longest-running criticisms of enterprise cloud computing is the dearth of publicly referenceable implementation case studies.

Thankfully, this is starting to change. Indicators such as speaking at industry events and talking to reporters about what works and what doesn’t in cloud migration suggest that enterprises are starting to open up and share.

There are several possible explanations for this (technology maturation, commoditization of implementation models, C-suite recognition that cloud is not about cost compression), but the net benefit accrues to the entire industry: the more we share, the faster that standards and best practices will emerge.

It is with this trend as a backdrop that Cloud Connect and Everest Group are co-producing an awards program designed to recognize enterprises that have demonstrated innovation through the adoption of cloud solutions.

Called the Innovation through Cloud in Enterprise (ICE) Awards, the program will recognize companies that have shown success in leveraging cloud computing to transform business processes and unlocked new value by successfully implementing cloud strategies.

Qualifying organizations must have at least 2,500 employees with operations in North America or Europe that are consumers of cloud services. The cloud solution should have resulted in one or more of the following:

  • Striking business impact in terms of revenue, costs, pricing, reduced time to market
  • Notable technology transformation leading to process simplification, new feature functionality, flexibility, business agility
  • Significant positive effects on stakeholders, improved customer satisfaction, improved collaboration, reduced resource consumption footprint
  • Achievement of organizational transformation

Companies meeting the criteria should complete the online application. There is no fee to apply. The deadline for submission is 9 p.m. EST, July 26, 2013. Finalists will be announced on August 16, and winners will be invited to share their stories at Cloud Connect Chicago on October 21 via video and selected main-stage presentations.

The ICE Awards Judges Panel will select winners across a variety of industry sectors, including consumer goods & retail, financial services, healthcare, media & entertainment, and others. Additionally, a crowdsourcing process conducted via social media will select a winner for the “Viewers’ Choice” award.

Submission close on July 26. And remember that vendors can apply for their customers. Service providers and vendors can apply on behalf of their clients and customers. Awards programs like these can help the entire industry by expanding the library of publicly referenceable case studies. Start the application process here.

Enterprise CIO: “The Reports of My Death Are Not Greatly Exaggerated” | Gaining Altitude in the Cloud

As a humorist, American author Mark Twain would undoubtedly have been amused by this variant of his famous quote. But the demise of enterprise CIOs’ traditional role is real, (unlike the misreports of Twain’s passing), and to understand this phenomenon, we need to understand the evolving market dynamics.

Three key trends are significantly altering the shape, structure, and operations of today’s CIO office:

  1. Cloud services: Unlike infrastructure, IT governance, and IT security teams, which are generally shared throughout an enterprise, large numbers of applications developers are normally aligned to specific businesses. Due to the complex labyrinth of multiple teams and decision centers, applications developers face substantial difficulties in fulfilling their business-based project sponsors’/budget holders’ demand for quick time to market.

    To overcome these challenges, applications developers are increasingly adopting cloud-based infrastructure/platform-as-a-service (PaaS). This allows them to bypass the other IT teams, (e.g., security and infrastructure). By leveraging cloud services, applications developers no longer solely rely on enterprise IT’s infrastructure and operations to develop and test their applications. They can develop, test, and even host their applications on a cloud-based platform. This is causing challenges for the CIO’s office in terms of reduced involvement with businesses, security issues, and audit risks.

  2. Software-as-a-Service (SaaS): Although it is part of the cloud ecosystem and has been in the marketplace for more than a decade, SaaS is treated as a different segment. The challenges with deploying enterprise software in the traditional manner, (e.g., ownership of licenses, hardware, support, upgrades, etc.), coupled with the significant time to deploy and the high rate of failure, are driving business to push the CIO’s office toward a “cloud first policy.” For simpler applications that do not require organizational support, (e.g., infrastructure, data, integration), businesses are more than willing to leverage the SaaS model. And to avoid getting embroiled into the complex labyrinth of organizational IT, businesses are also hiring contractors to perform specific IT-related tasks. Additionally, as businesses’ appetite to wait for months, even years, without knowing the possible outcomes of an enterprise software deployment is depleting fast, they are increasingly viewing SaaS as the solution.

  3. Digitization and business-IT budgets: Although cloud services and SaaS are disrupting enterprise IT, the biggest challenge facing CIOs is the shift of technology budgets to the business. This typically includes initiatives such as big data analytics, multi-channel customer engagement, social media, CRM, and enterprise mobility. While the CIO’s office plays a role in these initiatives, it is fast losing decision-making powers. CEOs and CFOs are now inclined to spend technology dollars on business initiatives that generate growth, e.g., digitization. Therefore, in a boardroom battle for technology budgets, CIOs are increasingly losing against the businesses (e.g., chief marketing officers and chief digitization officers). The growing perception that digitization is for growth and IT is for efficient operations also works against the CIO’s office.

Despite the fact that a CIO’s office will always exist, there will be an increasing debate around its utility in its existing form. While the misalignment of business and IT has been an age-old debate, the cloud age has finally provided businesses with the ammunition required to change the game. Cloud services, next generation technologies, techno-savvy business users, and the pivotal role of technology in an organization’s growth are creating pressure on enterprise CIOs. They need to act fast to prove that Mark Twain was indeed right and stem reports of their death.

If you are a CIO or an IT manager interested in sharing your story, please reach out to me at [email protected], or directly add a comment below.

Video: Scott Bils Chats with Randy Bias of Cloudscaling on Dysfunctions and Value Creation in the Cloud | Gaining Altitude in the Cloud

It’s not all roses and sunshine in the cloud. There’s cloudwashing. Vendors don’t always deliver what the customer thought they were promised. Deployment fail. People get fired. Randy Bias, cloud iconoclast and Co-Founder & CTO of Cloudscaling, moderated the True Stories from the Cloud session at Cloud Connect Silicon Valley in April 2013. Neal Sample, CIO, Enterprise Growth at American Express, and Thomas Barton, Global Enterprise Architect at Novartis Pharmaceuticals shared with the audience their experiences with moving their organizations toward transformation through cloud technologies. In this video, Randy talks to Everest Group’s Scott Bils about challenges and value creation in the cloud.

7 Things We Learned at Cloud Connect | Gaining Altitude in the Cloud

Originally posted on Leverhawk


It was an interesting week last week at Cloud Connect Silicon Valley. In addition to the keynotes and track sessions, we also saw the release of the summary results of the latest joint Cloud Connect / Everest Group survey on enterprise cloud adoption.  Here are the seven things we took away from the conference, the survey results, and the discussions we had:

  1. The power shift from IT to business is real – one of the key findings from the adoption survey was that outside of dev test environments, disaster recovery (DR) and email / collaboration, business stakeholders are the primary drivers of enterprise cloud adoption. Anecdotal conversations with practitioners and vendors alike reinforced this idea that the cloud is permanently changing buying behaviors in the enterprise.  This is bad news for many of the legacy enterprise IT players, who struggle with transitioning from a CIO-centric sales model to one focused on emerging business buyers.
  2. OpenStack is on a roll – one of the common themes in both the sessions and side conversations is that OpenStack appears to be gaining steam not just with the Foundation members but with enterprises as well.  In fact one leading financial services player we met there has the target of moving half of their production workloads to OpenStack by the end of the year.  We heard countless more examples of deployments that were in fact more than just pilots, and indications that OpenStack is starting to gain serious momentum.
  3. Cloudwashing is contagious – many legacy enterprise IT vendors have a lot to lose as their customer base migrates to the cloud.  It’s probably not surprising that many of them are happy to have their customers mistakenly believe that virtualized environments = private clouds.  As a result we have the unfortunate phenomena of organizations claiming and believing that they’re migrating to private cloud models, when in fact they’re really not.
  4. Cloud infrastructure can create competitive advantage – while applications, analytics and data are commonly seen as the source of IT-enabled competitive differentiation, we heard about how some enterprises are actually seeking cloud infrastructure as potential sources of business advantage.  We heard from one other major financial services firm that the speed and agility benefits being provided by the combination of cloud and open source was in fact creating competitive business advantage in the marketplace.
  5. Shadow IT doesn’t always mean happy customers – a growing trend that we heard a bit about was the “lose / lose” dynamic that was being created in some organizations by shadow IT.  The scenario goes like this: business buyer asks corporate IT for on-demand infrastructure services, with requirements that are perhaps a bit unrealistic.  Unhappy with the response they hear, business buyer instead goes to a public cloud IaaS provider, but quickly realize requirements aren’t met there either, but for different reasons.  The result is one unhappy customer and two unhappy service providers.   While this is the exception not the norm today with shadow IT, it is a trend worth watching.  Note to business buyers:  with freedom comes responsibility, certainly at least to understand your real requirements.
  6. Compliance isn’t stopping adoption – conventional wisdom suggests that highly regulated verticals will be adoption laggards due to security and compliance concerns.  A series of sessions with IT executives at NovartisAmerican Express and Fidelity proves that’s not the case.  While in the most case they’re focus is on private cloud models, the motivation is still around business drivers – providing faster, cheaper and more effective applications and capabilities.  The initiatives they’re driving are global in nature, and far from the ubiquitous proof-of-concepts that everyone seemed to be discussing last year.
  7. The tipping point is near – if it’s not here already, we’re close to the point where cloud becomes accepted as the primary IT delivery model going forward.   The conference survey showed that the majority of enterprises now expect migration to some type of cloud model (public, private hybrid or other) across all major workload types.  This isn’t to say that everything will migrate tomorrow, or that it will make sense to migrate everything to cloud models (it won’t), but it does say that market conversation around whether cloud makes sense for the enterprise may be close to over.

Interested in reading more about how cloud is driving enterprise transformation?  Check out our recent post on how JP Morgan Chase is using PaaS to transform internal application development.  Also read our guide on understanding the Great Tech War being fought across cloud, mobile, digital content and big data.

Photo Credit: Cloud Connect

Learn How Enterprises Are Embracing Disruption at Cloud Connect Silicon Valley 2013 | Gaining Altitude in the Cloud

2013 Enterprise Cloud Adoption Survey Thumbnail
Download the 2013 Enterprise Cloud Adoption Survey Summary Report

Saving money is nothing compared to beating your competitors to market with a better product.

This is the revelation that’s rapidly taking hold in the enterprise CIO’s office. Until very recently, most enterprise IT leaders would tell you that their primary goal in moving to cloud computing was related to cost reduction, primarily through server consolidation. Occasionally, you might find a an adventurous CIO talking about infrastructure automation and end-user provisioning.

Now, these CIOs are beginning to realize what SaaS providers figured out several years ago: the real benefit of cloud computing lies in organizational transformation, not cost compression.

This dawning realization is what’s led us to build two sessions about the practical implications of cloud disruption at Cloud Connect Silicon Valley. The event is April 2-5 at the Santa Clara Convention Center. Register with the priority code DISPEAKER for 25 percent off.

In the first of the two sessions, we will look at the tools and techniques driving the cloud disruption in the enterprise. A panel of enterprise IT leaders and cloud thought leaders will survey the tools and techniques enterprises are embracing to accelerate their time to value in cloud deployments while improving the ability of user communities to drive new streams of competitive differentiation by developing, testing, deploying and iterating applications faster than ever before.

Rather than looking at edge cases and exciting but unproven technologies, the panel will focus on cloud technologies and tools that are available, proven in production environments and ready to deploy. Randy Bias of Cloudscaling will talk about the disruption of open source projects, while Keith Shinn from Fidelity will give an example of his organization’s transformation through implementation of OpenStack. Niall Dalton from Calxeda, will talk about disruptive hardware innovations such as ARM processors.

Our goal in this first part is to give participants a high-level understanding of which tools are solid choices for their enterprise cloud deployments.

In the second of our two disruption-focused session, we’ll present new business models and case studies from enterprises who have used cloud to accomplish goals that were impossible with traditional IT organizations. We’ll take a closer look at specific examples of organizations that have embraced cloud technology AND new IT organizational protocols to unleash the creative potential of their internal users to build, launch and iterate new apps faster than ever before.

Enterprise executives who have done this will share their stories, and participants will hear how these leaders helped their organizations first understand and then embrace the agility, flexibility and dramatic time-to-market compression that cloud enables. We’ve asked Anand Palanisamy of PayPal to talk about the increased agility and development cycle compression that have helped make his company more responsive to customer needs and competitive threats.

Building sustainable competitive advantage through a transformation in business model assumptions is the real benefit goal of cloud migration. That’s why we built two sessions dedicated to the topic. Come, and hear about it for yourself, or watch for a mid-April summary of what the speakers shared about using cloud technology to align the IT service delivery process and help their organizations launch flexible new business models that drive new revenues and profitability.

A Timeout to Evaluate Our Progress on the Road to Cloud and Transformation | Gaining Altitude in the Cloud

2013 Enterprise Cloud Adoption Survey Thumbnail
Download the 2013 Enterprise Cloud Adoption Survey Summary Report

Cloud Connect Silicon Valley is just around the corner. Once again we’re assembling a group of enterprise IT leaders and top thinkers in cloud to deliver current, unvarnished and useful information for companies mapping their strategies for organizational transformation through agile business models empowered by cloud computing.

And speaking of maps, this year’s theme for the Organizational Readiness and Business Cases track is “Time to pull over and check the map.” On our road to the cloud, enterprises have taken wrong turns, one-way streets and paid some hefty tolls. After all this exhausting traveling, where are we? So, we’re going to safely pull off to the service plaza and check the map.

The first session (Wednesday, April 3 at 9:00 am) will feature a keynote address from the IT leadership at a Fortune 500 enterprise that has made aggressive moves to push much of its workload portfolio to cloud infrastructure. Participants will learn how this enterprise made the business case for organizational transformation to cloud; what assumptions it made in building its strategy for migration; and where the organization is seeing early successes — and warning signs.

Session two (Wednesday at 3:45 pm) is called the “Cloud Witness Protection Program.” We’ll hear entertaining but serious insights from an enterprise IT executive whose identity we’re concealing. He (or she) will share with the audience hard-learned lessons and strategies for avoiding the same mistakes. A quiz session from a panel of experts will follow, digging deeper for keys as to what to look for in a cloud vendor; tough questions to ask before the contract is signed; and what terms to insist on — or walk.

The third session (Thursday at 2:30) is titled, “Disruptive Innovation in Cloud Technology and Tools.” Experts from technology providers, open source projects and enterprises will give participants a tour of new cloud technologies and tools that are available, proven in production environments and ready to deploy. Participants will leave the session armed with an understanding of which tools are the best choices for their enterprise cloud deployments.

The final session (Friday at 10:15) looks at disruption from a business models standpoint. I’ll lead a discussion with two enterprise executives who have used cloud to fundamentally disrupt organizational business models. Participants will hear how these leaders helped their organizations first understand and then embrace the agility, flexibility and dramatic time-to-market compression that cloud enables. Building sustainable competitive advantage through a transformation in business model assumptions is the goal of cloud, and this session will give participants new insights on how to help their organizations get there.

At last year’s Cloud Connect Chicago, we unveiled the results of the inaugural Enterprise Cloud Adoption Survey. Building on the success of that effort, we have launched the 2nd Annual Cloud Adoption Survey. The survey will help us track year-to-year adoption trends and drivers. Tell us about your journey to the cloud, and you could win a complimentary conference pass to Cloud Connect Silicon Valley. Take the survey now.

Hope to see you at this year’s Cloud Connect! Register using priority code DISPEAKER for 25% off.

Five Mistakes that Enterprise Cloud Service Providers are Making | Gaining Altitude in the Cloud

A wide array of players is aggressively attacking the enterprise cloud infrastructure services market. The competitive landscape includes providers from a variety of backgrounds, including hosting companies such as Rackspace, GoGrid, and Tier3; telcos such as AT&T, Verizon, Telstra, and BT; and legacy enterprise IT service providers such as IBM, HP, CSC, and Dell. They’re all pursuing the same prize – providing CIOs of large enterprises a range of cloud-enabled, next generation infrastructure platforms, from managed or hosted private clouds to public cloud IaaS.

Although the market opportunity is undeniably large and growing, the problem is that many IT services players are not achieving their revenue and growth aspirations for enterprise cloud services. They’re finding it difficult to migrate existing customers to cloud platforms, expand cloud adoption beyond limited use cases, and use cloud services to win new customer logos. Why is growth falling short of expectations? While not exhaustive, following is a set of five issues and mistakes Everest Group commonly sees in the service provider community:

  1. Underestimating Amazon: Enterprise providers almost universally discount Amazon AWS as not being “enterprise ready.” This is despite the fact that AWS is now forecasted to generate nearly US$4 billion in 2013 revenue and that enterprise customers will be driving a significant part of this revenue. While AWS enterprise use cases today are focused primarily on dev / test environments, web apps, and websites, AWS has recently rolled out a variety of enterprise offerings. These include everything from Redshift and data pipeline services targeting business intelligence (BI) and data warehousing, to vertical specific clouds including GovCloud and FinQloud. In fact, this iterative, incremental approach is part of its strategy for attacking the enterprise, with many competitors running the risk of becoming the proverbial “boiled frog.” The reality is, many service providers need to think hard about whether they are going to be able to compete in the enterprise public cloud IaaS space. Using AWS instead of continuing to invest in a native public cloud IaaS offering may be a better strategy for many of them over time.

  2. Neglecting change management:  While providers expect customers to make the cloud paradigm shift, many haven’t done so internally. Instead, a “build it and they will come” mentality tends to be pervasive. The expectation is that once the offers hit the market, customers will be clamoring to get on board. Unfortunately, experience is showing that’s not the case. Customers need help understanding the benefits, risks, and costs of cloud models, and where they make sense. Although helping customers understand the implications of cloud models is critical, many providers have dramatically underinvested in vital areas such as sales training. Too often, sales and marketing groups position and message cloud services in a legacy paradigm, which isn’t connecting with customers. While many providers are frustrated that sales teams aren’t making cloud quotas, they need to take a step back to make sure their go-to market teams are positioned and trained for success. To achieve sales effectiveness, they need to structurally change their incentive mechanism, account strategy, and planning exercises.

  3. Selling sole-source:  many providers are selling next generation infrastructure platforms – the ability to provide customers anything from dedicated or managed hosting to public cloud services. The problem is that’s not how enterprise customers are buying cloud today. They’re seeking to use the flexibility of the model to deploy specific use cases, and different use cases may require different platforms. Too many providers are trying to sell the “big bang,” sole source IT transformation story and telling CIOs they can provide all of their next generation platform needs. While there are CIOs driving cloud-enabled IT transformation, there aren’t enough of these opportunities yet to support the number of providers chasing them. In fact, many providers would likely be better off selling incremental or even transformational stories to business buyers.

  4. Omitting SaaS and PaaS: Cloud infrastructure service providers have little incentive to migrate customers to public cloud SaaS offerings such as Salesforce.com or Workday. For many customers, migrating legacy apps to SaaS models will be the right answer. Many enterprise cloud service providers conveniently omit this lever from their transformation story and lose customer credibility as a result. The fact is these providers need a better answer for SaaS migration and integration. Moreover, very few cloud IaaS providers are investing in creating an effective PaaS strategy. Enterprise buyers require flexible platforms hosted in an agile infrastructure environment to develop applications for the future. Service provider transformation stories need to closely integrate application development platforms with a cohesive IaaS offering.

  5. Failing to differentiate:  Many vendors position themselves as providing managed services that make cloud models ”enterprise ready.” The problem is that every other vendor is saying the exact same thing. Enterprise cloud service providers need to think harder about what their distinctive customer value proposition really is. Too many providers are trying to sell horizontal cloud technology platforms with little thought given to customers’ unique business drivers and how cloud can be used to drive business transformation. But there are plenty of potential opportunities to differentiate by vertical, use case, geography, target community, and other dimensions.

While all of these issues are fixable, they also are non-trivial. The good news for the provider community is that no one has truly yet cracked the code on enterprise and cloud infrastructure services.

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