Tag: BYOD

Is MAM MAD? The Confusing World of Mobile Apps | Gaining Altitude in the Cloud

Just as today’s enterprises are becoming accustomed to Mobile Application Development (MAD) and Mobile Device Management (MDM)…bam! They are realizing there is one more critical part of the story: Mobile Application Management (MAM). Unfortunately, while most organizations have established IT security and management policies to support mobile devices via a MDM solution, they’ve started to believe they don’t need to manage mobile apps, erroneously thinking that securing the devices is sufficient.

It seems the ease of consuming consumer-oriented mobile apps from public stores, e.g., Apple iOS, Blackberry World, Google Play, Windows Store, etc.,  has made buyers believe it will be just as easy within enterprises. But this is far from the truth. Organizations must have a mobile application development, distribution, maintenance, and support program to effectively cater to the business user’s requirements for mobile apps.

A MAM strategy goes way beyond securing data on mobile devices and deploying an access policy. MAM is about adopting a comprehensive lifecycle management for mobile apps (developing, distributing, maintaining, and retiring).

There are five foundational dimensions of an effective MAM strategy:

 

With enterprise mobility expanding its horizons and becoming pervasive, organizations can no longer avoid managing their mobile app portfolio. Yet, it is becoming increasingly common to see “mobile app sprawl” where enterprises have multiple mobile apps, but no mobile app strategy. So, how should they approach it? Major providers of MDM solutions such as AirWatch, Apperian, Good Technology, IBM, SAP, and Symantec also support mobile application management. All the mobile application development platform providers, such as Antenna, Appcelerator, Dojo, Kony, IBM, Microstrategy, Netbiscuits, and SAP, do as well. Therefore, enterprise buyers will typically deploy one of these solutions, assuming it is the only required foundation of their “mobile apps” strategy. This is where they confuse device management and application development with comprehensive application lifecycle management.

To add to the confusion and angst in a mobile apps environment, organizations face substantial challenges with development and distribution of mobile apps, and technology providers’ aggressive marketing and high decibel sales efforts continue unabated. For example, despite earlier investments in BYOD initiatives, per the assumption that MDM solutions would help them manage these, some buyers are now having second thoughts. Moving to rework their BYOD strategy, these buyers have become further indecisive and apprehensive about investing in MAD and MAM platforms. Moreover, there is a growing debate around whether buyers really need MDM, or whether MAM will suffice.

Given so many complexities and the rapidly changing environment, buyers need to closely watch the mobility space to create a coherent mobile strategy. None of them want mobility to end up in the same siloed and fragmented state as did traditional technologies adopted within their organizations.

If you are implementing a mobile application development and management strategy, feel free to reach out to me at [email protected] to share your experiences, good or bad.

Enterprise Mobility: Let’s Move BYOnD | Gaining Altitude in the Cloud

Bestselling author Nassim Taleb talks in one of his books about the anti-fragile, things that enjoy extreme conditions and thrive in disorder. Enterprise mobility appears to be a creature that loves disruptions in the technology market. With Microsoft’s recent reorganization, Amazon’s enhanced focus on Kindle, the never-ending rivalry between Apple, Google, and Samsung, and the queue of other players vying for this market, (Canonical, Dell, HP, and Lenovo), this disruption phenomenon is not going to fade anytime soon. In fact, when combined with the aspirations of organizations to allow enterprise application mobile avatars, and technology companies developing mobile enterprise application platforms, we have a perfect storm in the making.

However, many organizations still believe that allowing “toys in the workplace” is a good enough IT response to the CEO’s clarion call for employee appeasement and productivity. They are under a strange assumption that Bring Your Own Device (BYOD) = Enterprise Mobility. Fortunately, it is NOT; rather, it’s time to move BYonD it.

 

While mobile device/application management providers such as AirWatch, BoxTone, Citrix, Kony, SAP, and Sophos are witnessing good traction, they have not even touched the tip of the proverbial iceberg due to the limited availability of enterprise applications on mobile devices. However, despite business users’ clamouring for more enterprise applications on mobile, it is not surprising that organizations are slow to adopt.

Smartphones (e.g., from Apple, Blackberry, Google, HTC, Nokia, and Samsung), tablets (e.g., from Amazon, Apple, Dell, Microsoft, and Samsung), and their brethren indeed improve user productivity, but are largely focused on consuming information, rather than enabling performance of complex tasks beyond emailing and web surfing. Combined with the rapid pace of evolving technologies, form factors, and software, buyer organizations are unwilling to invest upfront and, therefore, continue to be fence sitters. In response, device makers show little interest in offering broader capabilities that can help enterprises move beyond BYOD (e.g., partnering with enterprise application platform providers).

However, the inflexion point has arrived. We will witness device makers, enterprise application providers, and mobile app developers coming together to offer factory-fitted popular enterprise mobile apps much like instant messengers (e.g., HR management, inventory management, CRM, social commerce). Moreover, this trinity will make various enterprise applications available on mobile devices, which we cannot even imagine today. Enterprise application providers will also enable easy access to their/partner’s application marketplace via collaboration with the device and network providers. This will enable end-users to seamlessly use their personal devices to access enterprise-class mobile applications.

Enterprises may also experiment with private app stores, as they increasingly require custom-built applications and are not entirely satisfied with a public distribution model. The challenge for them will be creating a platform-agnostic, “no lock-down,” mobility store. They can also develop innovative funding models in which users are incentivized to deploy mobile enterprise applications in return for funding for their personal device. Yet, these efforts will require significant investment and management commitment. Moreover, unlike other technology initiatives, these should be led by both IT and the business users.

Without a meaningful mobile enterprise application strategy, mobility will indeed become an undesirable “anti-fragile” that thrives in disorder.

If you are planning to or already deploying enterprise mobility and want to share your story, please reach out to me at [email protected].

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