Sourcing for Marketing & Experience Services: Key Considerations

Balancing tighter budgets 💰, ROI demands 📊, personalization preferences 🎯, and shifting customer behavior 📈 has significantly impacted businesses’ ability to meet the challenge of increasing cost efficiency while innovating 💡.

Effective sourcing solutions can help propel companies’ agility 🚀, efficiency ⚙️, and scalability 📐, offering a path forward for businesses needing to stay competitive 🏆. Scaling personalized experiences and customer journeys 👥, as well as implementing positive digital transformations 🌐, is made more achievable with the right solution in place.

📅 Watch our LinkedIn Live session from November 7 to understand how to seek the right partners 🤝 and platforms 🖥️ for streamlining operations, driving measurable outcomes, and helping organizations stay ahead in a volatile marketplace 🌪️. Our Everest Group experts, Mayank Choudhuri, Senior Analyst 📑, Nitish Mittal, Partner 💼, and Vaani Sharma, Senior Analyst, will discuss sourcing solution options and give insights into the current landscape and evolving conditions 🔍.

During this in-depth LinkedIn Live, we discussed:

– How are marketing leaders balancing cost efficiency with innovation 💡 amid tighter budgets and increasing pressure to deliver ROI 📈?
– In what ways do sourcing decisions influence a business’s agility, competitiveness, and ability to scale personalized customer experiences 👤🎯?
– How can the right partners and platforms help businesses navigate digital transformation 🌍 and drive measurable outcomes in a rapidly evolving marketplace?