Ola has taken its taxi-hailing business to the UK. The Bengaluru-based company will offer private hire vehicles or black taxis in South Wales and Greater Manchester before expanding to other cities. Ola has over 125 million customers and operates in 110 cities, mostly in India. Early this year, it began operations in Australia.
“Ola plans to offer better incentives to drivers, almost double,” says Yugal Joshi, vice president at Everest Group consultancy. “It understands the regulatory framework and must have done its financial modelling. But the outcome is still uncertain.”