Everest Group was excited to host an analyst panel in London to discuss takeaways from the Key Issues 2024 Study and the pressing business challenges and priorities for 2024. The audience offered rich engagement and provided an enterprise and provider perspective. The sessions explored enterprises’ expectations on sourcing spend, sourcing strategy, and preferred locations for business operations. They also held conversations on digital and next-generation capabilities, spotlighting generative AI, examining its expected adoption across various business functions, and how to scale.