When Salesforce acquired Tableau for $15.7 billion in 2019, CEO Marc Benioff spoke on the value of better integration across CRM and analytics capabilities. The acquisition followed the deal to buy of API-integration powerhouse MuleSoft a few years prior.
Analysts, however, believe the real innovation may lie in simplifying the data infrastructure required to power next-generation capabilities like predictive analytics, AI, and machine learning capabilities at scale – and by front-line users. “The differentiation may not lie in technical capabilities of the new offering but the deeper integration with Salesforce,” Yugal Joshi, Partner with Everest Group, told VentureBeat. This could strengthen Salesforce positions as a best-of-breed platform for all things CRM.