Indian IT services companies are ramping up their investments in generative artificial intelligence (GenAI) as clients are now willing to pay for early proof of concept (PoC).
“We observe that clients of IT companies are allocating 1-3% of their tech budgets as a one-time war chest to experiment with GenAI. This presents a significant opportunity for IT service providers to tap into this pool. Some clients have already commissioned paid PoC with providers, indicating that the time to act is now. Clients are convinced of the early impact of GenAI,” says Nitish Mittal, Partner at Everest Group.
