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Yugal Joshi, Partner at Everest Group, sees Indian companies trying to create “pull through demand. ” Global clients are seeking tech partners to deploy solutions like creating digital twins or virtual onboarding of people. They might initially do it for free (if they already have deep engagement with the client), set up a lab to do it, or showcase it to clients.

“Indian IT typically waits for revenue to invest. India is not R&D heavy (unlike Accenture & other global providers). We are fast followers with focus on more near term, particularly in these uncertain times,” adds Joshi.

Read more in Economic Times

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