Last April, the Coca-Cola Company issued a triumphant press release announcing that it had introduced a soft drink in the metaverse. The 136-year-old beverage maker touted its latest concoction, Coca-Cola Zero Sugar Byte, as “transcend[ing] the digital and physical worlds.” The drink was available in virtual form within the wildly popular online game Fortnite.
As with current moderation on social networks, policing the metaverse will likely involve both AI algorithms and human intervention.
“If you have multitudes of environments and situations, how many can you actively monitor?” asks Everest Group Partner Rajesh Ranjan, who theorizes that metaverse inhabitants might need the equivalent of a 911 number to call in times of distress.
