IT companies, globally and in India, are betting big on generative artificial intelligence (GenAI) as clients are increasingly realizing the value of it and demanding solutions that are integrated with it.
“We see clients of IT companies getting 1-3% of their technology budget as a one-time war chest to experiment in GenAI, so there’s an opportunity for IT service providers to tap into this pool. We have already seen paid POCs commissioned by some clients with providers, so the time to act is now. Clients are convinced of the early impact of GenAI,” says Nitish Mittal, Partner – Technology, Everest Group.
