Since the generative AI boom began, advertising holding companies and independent agencies have raced to develop their own platforms. More companies are pursuing the integration of multiple AI models in a single platform.
“AI is not just one small thing. It has everything to do from hardware to software and data to services, so you need to stitch that together. You almost need a new special vehicle to be able to do this,” said Nitish Mittal, Partner at Everest Group.
