Like AI before it, the metaverse carries unlimited potential and hyperbole. We address the questions of how big, how fast, how far, how scary, and how impactful on businesses.
Vendors will start rebranding existing products and services to be at the core of enterprise metaverse strategies, including commerce, blockchain, distributed infrastructure, digital twins, and customer experience, predicted Yugal Joshi, Partner and business technology leader at Everest Group. “Enterprises should be cautious but not cynical about these,” Joshi said. The concept is obviously too new and still evolving, so continuous experimentation using an innovative ecosystem and engaging with it will be critical.