Generative Artificial Intelligence (GAI) technology has existed for the past five decades. However, recent developments in AI models, faster computing power, and the availability of high-quality training data are currently redefining the technology in 2023.

In this research, we highlight the potential of GAI for streamlining marketers’ content supply chain and optimizing their UI/UX value chain. We also emphasize on the future implications of the technology for both enterprises and providers.

In this report, we examine:

• The definition of GAI, its use cases, and adoption
• GAI’s impact on the marketer’s content and UI/UX strategies
• The risk and future potential of GAI
• GAI’s implications for providers and enterprises

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