The retail industry is undergoing one of the most profound transformations in its history. As we navigate a complex landscape shaped by technological innovation, shifting consumer values, and a volatile global economy, Everest Group’s latest report, “Mega Forces: Retail Reimagined,” helps chart a path forward, through 2040.
Part of our broader Mega Forces research initiative, this report dives deep into the systemic changes disrupting the retail sector and offers a long-term, strategic view for enterprises looking to not only survive, but thrive, amid change.
Why long-term retail strategy needs a reboot
Retail is no longer defined by linear supply chains, seasonal inventory, or even loyalty programs. Instead, we’re witnessing a reconfiguration of entire ecosystems. Business models are being reimagined, and value networks are being built around resilience, data intelligence, and experience-driven outcomes.
The forces at play aren’t mere trends, they are mega forces: large-scale shifts that are structural, irreversible, and catalytic.
The three mega forces reshaping retail
Everest Group’s research identifies three key mega forces that will govern how retail evolves over the next 15 years. Each force is backed by:
- Emerging signals of disruption
- Real-world cross-industry use cases
- An evolutionary roadmap that extends to 2040
While the full report elaborates on each force in detail, here’s a high-level look at what’s driving the transformation:
1. Consumer-centric ecosystems
Personalization is table stakes. The future lies in hyper-connected ecosystems where value is co-created with the customer. Retailers will need to shift from being product sellers to experience orchestrators.
2. AI-augmented operations
AI is no longer an operational add-on; it’s a core driver of agility. From demand forecasting and dynamic pricing to real-time supply chain optimization, AI will fundamentally reshape decision-making layers across retail operations.
3. Regenerative retail
Sustainability moves from CSR to ROI. The retail industry must prepare for a future where circular economy models, traceability mandates, and ethical sourcing are not only expected—but legislated and monetized.
Implications for retail leaders
The report outlines a future where strategic foresight, systems thinking, and adaptive innovation are essential leadership capabilities. Some critical imperatives include:
- Rethinking partner ecosystems to include tech-native firms and sustainability innovators
- Investing in capabilities that enable continuous sensing and scenario planning
- Embedding ESG and AI into the DNA of product lifecycle management
From disruption to direction
At Everest Group, we believe long-term strategy shouldn’t be a luxury, it’s a necessity. The Mega Forces framework is designed to help retail leaders identify emerging disruptions early, assess their strategic implications, and build robust transformation roadmaps.
Retail may be reimagined, but for those who prepare, the future is full of opportunity.
Explore the full report:
Visit the Everest Group Research Portal to access “Mega Forces: Retail Reimagined” and other insights shaping the future of business.
