The primary KPI for digital transformation work during the pandemic was speed: What’s next? Consider these digital transformation metrics
Matching revenue to specific marketing efforts, for example, will be important. “This includes the gambit of how digital transformation investments can help reduce customer churn, enhance customer acquisition, and improve the brand experience,” says Nitish Mittal, vice president at Everest Group. “For instance, in retail, providing a frictionless direct-to-consumer commerce experience is a key imperative.”
