As travel and eating out resume in post-pandemic India, the love-hate relationship between hotels and restaurant owners and online aggregators of their services has come to the fore—yet again.
Fewer overhead costs: Besides just getting orders, aggregators also help restaurants in making timely delivery through their network. “Many restaurants do not have the back-end infrastructure to serve customers directly,” said Yugal Joshi, vice-president at Everest Group. “Even for some of those who do, the user experience is poor.” This is particularly helpful for smaller independent operators, who can not afford their own delivery fleet, Anuran Dhar, food service analyst at GlobalData Consumer, told Quartz.
