In just the past year, at least two large players have given up on India’s $4.2-billion food-delivery segment. Yet, that’s not stopping the world’s largest e-tailer from giving it a shot.
“This isn’t completely new territory for Amazon,” Yugal Joshi, vice-president of Texas-based consultancy Everest Group, said. “Amazon by the very DNA gets attracted to businesses fundamentally related to supply chain and logistics. Businesses that can be scaled are part of its intrinsic strategy and food-delivery fits the bill.”