Cross-functional teams have proven their value in digital transformation initiatives. They have always been important, says Tony Saldanha, former Procter & Gamble IT executive and author of “Why Digital Transformations Fail.” But today, they play a crucial role in breaking down the silos and processes that can thwart enterprise change and productivity as you seek to improve user and customer experiences.
It takes some forethought to set these teams up for success. Certain personal attributes tend to work better than others. The most effective digital teams have low attrition rates, are co-located near business users, exhibit breadth across multiple disciplines – and depth in a few – and tend to include more experienced professionals rather than recent graduates, says Jimit Arora, partner at management consultancy Everest Group.