Realme Is Using Xiaomi’s Strategies to Take on Xiaomi | In the News

Posted On November 19, 2019

Realme, which began as an Oppo sub-brand in May 2019, was promptly spun off into a standalone entity. Between June and August 2019, the Shenzhen-based firm posted a phenomenal 600% year-over-year growth in India. In the quarter ended September 2019, the number of its buyers in the subcontinent grew by a whopping 400% from a year ago, recent data from International Data Corporation show.

“Realme uses viral media and social marketing campaigns to target younger consumers like students,” said Neil Mawston, executive director of wireless device strategies at Strategy Analytics. Yugal Joshi, vice-president at Texas-based consultancy Everest Group, adds that in addition to digital marketing, Realme “seems to target the young crowd and focus on colleges, events, cultural festivals, etc.”

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