LinkedIn’s reach in India has more than doubled in the last 20 months.
In August 2019, 15% of Indian smartphones had the professional networking app installed, up from just 6% in January 2018, according to data from Delhi-based market intelligence firm Kalagato.
And, the untapped market opportunity is still immense. “Even for sophisticated companies, typically 20-30% of their employee base isn’t available on LinkedIn,” said Yugal Joshi, vice-president at Texas-based consultancy Everest Group.
