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LinkedIn’s reach in India has more than doubled in the last 20 months.

In August 2019, 15% of Indian smartphones had the professional networking app installed, up from just 6% in January 2018, according to data from Delhi-based market intelligence firm Kalagato.

And, the untapped market opportunity is still immense. “Even for sophisticated companies, typically 20-30% of their employee base isn’t available on LinkedIn,” said Yugal Joshi, vice-president at Texas-based consultancy Everest Group.

Read more in Quartz India

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