In May 2018, while star-struck Indians were going bonkers over photos from the wedding of Bollywood actor Sonam Kapoor, the frenzy was inspiring a business idea in one of the attendees at the event.
“India is a film-obsessed nation and this model makes a lot of sense. The interesting thing would be how this is executed and the experience of the early donors and the impact they would want to see,” said Yugal Joshi, vice-president at Texas-based consultancy Everest Group.
