Spotify Takes the Lite Route to Navigate India’s Patchy Internet | In the News

Yet another global internet firm has realised that the key to winning in India is to create less data-hungry apps.

Internet costs have come down considerably in India in recent years after the launch of Reliance Jio in mid-2016. However, “there’s lots of data but no bandwidth,” said Yugal Joshi, vice-president at Texas-based consultancy Everest Group. “When you stream anything, the quality is still poor.”

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