Spotify Takes the Lite Route to Navigate India’s Patchy Internet | In the News

Yet another global internet firm has realised that the key to winning in India is to create less data-hungry apps.

Internet costs have come down considerably in India in recent years after the launch of Reliance Jio in mid-2016. However, “there’s lots of data but no bandwidth,” said Yugal Joshi, vice-president at Texas-based consultancy Everest Group. “When you stream anything, the quality is still poor.”

Read more on Quartz

How can we engage?

Please let us know how we can help you on your journey.

Contact Us

  • Please review our Privacy Notice and check the box below to consent to the use of Personal Data that you provide.