At least 10 Indian news firms have made the cut to receive funding from YouTube.
In June, the video-streaming major had committed $25 million in innovation funding as part of its Google News Initiative (GNI) to support video journalism across the world. It sought to help newsrooms strengthen their online video capabilities and experiment with new formats for video journalism.
“For Google (YouTube’s parent company), it’s all about keeping on mining whatever data assets are out there in the digital economy. They started doing it with flights, and they’ve recently launched shopping,” said Yugal Joshi, vice-president at Texas-based Everest Group.