Though US-based large market organizations continue to be principal adopters, the SMB* and Asia Pacific markets are driving growth
*Small or medium business: a company with annual revenue of US$500 million to US$1 billion
The Latin American market for foreign multi-national corporations (MNCs) is very competitive: the leading provider (Accenture) has 20% market share, four global providers share ~50% market share, and smaller players account for the remaining third of the market.
On the other hand, IBM and Accenture dominate the LATAM GAO market for LATAM companies, with a combined market share of more than 70%.
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