The growth of digital marketing is driving change in CMO expectations: The CMO’s role is under tremendous pressure to drive business growth and collaborate with technology leaders to deliver results
AI and machine learning are paving the way for a digital marketing evolution
The shift to cognitive marketing is a result of the growing importance of delivering the right content, understanding changing customer needs, and leveraging data to grow
High demand for digital marketing has triggered a shift in the digital marketing landscape; industry players are aggressively expanding their digital marketing services portfolios
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