Lead marketing roles are changing as marketing becomes increasingly digital: New marketing lead roles, such as Chief Growth Officer, are focused not only on marketing but also strategy, insights, and customer experience
The growth of digital marketing is driving change in CMO expectations: The CMO’s role is under tremendous pressure to drive business growth and collaborate with technology leaders to deliver results
AI and machine learning are paving the way for a digital marketing evolution
The shift to cognitive marketing is a result of the growing importance of delivering the right content, understanding changing customer needs, and leveraging data to grow
High demand for digital marketing has triggered a shift in the digital marketing landscape; industry players are aggressively expanding their digital marketing services portfolios
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