“Indian IT firms are seen to be using lower prices as a means to win the big contracts, and some of them are tweaking their onsite-offshore ratios and deploying automation tools to lower costs to ensure margins are not adversely affected. “We see Wipro, HCL, and Cognizant leading the way in using price aggressively in mega deals, with the other Indian firms following close behind. HCL, Wipro and TCS are all looking to utilize automation to change the game and come in at very aggressive price points,” said Peter Bendor Samuel, CEO of Everest Group.” Read More.