No Visible Gen AI-led Spend in IT Space So Far | In the News

Despite all the hype around generative AI, Indian IT firms are yet to see any big spending coming in this space, which will be able to push up revenue growth.

“We have seen discretionary spend reduced significantly driven by a pause to allow the tech abstention after the COVID boom and economic uncertainty. Although there is a lot of talk about generative AI, this has not translated into significant spending yet,” Peter Bendor Samuel, CEO of Everest Group, told Bizz Buzz.

Read more in Bizz Buzz

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