Everest Group worked closely with the service provider’s executives to gain a complete understanding of its CRM business priorities, capabilities, and requirements. With this understanding, Everest Group conducted a comprehensive market analysis, generating an initial list of data, AI, and CRM use cases relevant to energy and utilities enterprises.
Subsequently, the Everest Group team developed a prioritization framework, considering factors such as the fit with service provider capabilities, as well as the market impact of each use case. Using the prioritization framework and working closely with the client, Everest Group prioritized six use cases for detailed analysis. For these prioritized use cases, Everest Group created detailed flash cards, providing insights into specific E&U processes affected, relevance to sub-verticals, key demand drivers, enterprise challenges, buyer personas, competitor investments, and how Salesforce offerings could be utilized.
Following this thorough analysis, the Everest Group team presented data-driven recommendations for the top use cases that best aligned with the service providers’ strengths and had the most market potential. This analysis included a dedicated offline survey with leaders from over fifty enterprises in the energy and utilities industry, as well as input from the service providers’ leadership across six key global regions.
Further, Everest Group developed a bespoke analyst viewpoint to help enterprises effectively identify and adopt high potential data, AI, and CRM use cases in the energy and utilities sector, enhancing the overall value proposition for both the service provider and its clients.