The Contact Center Association of the Philippines (CCAP) expressed that the country’s information technology-business-process management (IT-BPM) industry can handle the challenges of robotics, artificial intelligence and other related technologies.
“You can view the emergence of digital technologies as either a threat, particularly on job creation, or an opportunity,” CCAP Chairman Benedict Hernandez said in a news briefing in Makati City last week. “Our industry certainly sees the upside opportunities in investing in digital technologies to drive enhanced experiences of our clients and customers. In fact, digital capabilities in analytics, robotics, artificial intelligence have opened new opportunities for us to impact CX [customer experience].”
Jojo Uligan, president of the CCAP, emphasized there is a big need for Filipino workers to acquire new skill sets, such as technology proficiency, deep industry or domain expertise, problem-solving and analytical skills.
Hernandez and Uligan spoke to promote a forum on CX sponsored by CCAP and Dallas, Texas-based Everest Group. The latter, a consulting and research firm, will present a white paper, titled “Philippines at the Helm of Delivering Customer Experience of the Future”, during the forum.
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