The United States -based information technology firm Accenture Plc has started funding innovative ideas from employees on emerging technologies to drive faster growth in the digital segment. Aggressive innovation moves such as $2,000 for best ideas can outweigh Indian peers in gaining digital revenue.
The IT major has received 13,700 ideas from employees of its Indian technology delivery centres on digital technologies such as design thinking, machine learning (ML) and the best ones are being implemented for its customers across India and global markets. The two key themes for these ideas were disruptive businesses and Digital India.
Accenture has started offering $2,000 for 40-50 shortlisted ideas to turn them into prototypes.
“What sets them (Accenture) apart from their Indian competitors are not the programs, which companies such as Wipro, TCS and Infosys have also adopted and in some instances been even more aggressive, but when the early lead they gained by being the first mover and establishing industry credibility from this early mover role. The second big thing they have done is that they are far more aggressive in buying digital firms, which bring with them the IP and innovations,” said Peter Bendor-Samuel.