Amanda Benour serves as the Vice President of Growth Marketing at Everest Group, with over 15 years of experience in the marketing field. She is responsible for Everest Group’s global growth-oriented marketing and demand tactics, as well as overseeing the digital-first technology strategies used within the marketing team. Prior to joining Everest Group as Director of Digital Marketing in 2020, Amanda held several positions leading global teams at large enterprises. She led digital campaigns and demand generation at Tenet Healthcare, as well as held the position of Global Director of Digital Marketing at EndoStim. Amanda honed her skills working in startup environments with hypergrowth goals, building new teams, processes, and technologies for medical device scale-ups. This experience, as well as others in her career, gave her insights into building out digital, demand, and go-to-market plans for rapid scaling and customer acquisition across B2B, B2C, and various industry verticals. This has proved invaluable during her roles with Everest Group. Amanda holds a bachelor’s degree in public relations from Baylor University and a master’s degree in emerging media and communications from the University of Texas at Dallas.