Unified sales and marketing tech is no longer optional
Customer expectations are evolving fast, driven by personalized, instant, and seamless digital experiences. At the same time, technology is advancing rapidly, from AI to real-time analytics, reshaping how businesses engage with customers. With macroeconomic pressures that include tighter budgets, longer sales cycles, and increased ROI scrutiny, both marketers and sales leaders are under intense pressure to deliver more, faster. In this environment, the old divide between marketing and sales is increasingly unworkable. Organizations need integrated tech stacks that connect these functions, enable a shared view of the customer, and support smarter, faster decisions.
