In the last 18 months, businesses have experienced unprecedented rapid digital transformation, onboarding new technologies at pace in response to the pandemic.
After setting objectives and KPIs for each deployment, businesses can then measure the effectiveness of their tech investments. According to a recent report by Everest Group, there are three levels of user analytics which should be considered by the different stakeholders within a business when looking at performance metrics: tactical analytics, strategic analytics, and financial analytics.
