It’s 10:30 a.m. on Monday morning. Crowds chat and shuffle around the convention hall. Banners hang everywhere, and flyers litter the hallways while people hand out promotional gift bags by an endless row of booths. “Transform or Die” flashes across the monitors followed by the logo of a major consulting firm. Again, there’s a form of that word — “transformation” — repeated over and over as if it’s the solution to every problem.
According to an Everest Group study conducted last year, “A whopping 73% of enterprises failed to provide any business value whatsoever from their digital transformation efforts.”