Omnichannel: The Unlikely Savior of Physical Retail | Int

With vaccine rollouts accelerating across the United States and beyond, post-COVID surveys have emerged. Looking forward has turned to looking back as marketers examine how the pandemic accelerated e-commerce adoption and growth. Without a doubt, successive lockdowns had a tremendous short-term impact on e-commerce sales. According to SearchNode, 50 percent of companies saw online sales grow by over 100 percent. E-commerce instantly jumped five years ahead, reaching the levels projected for 2025 in 2020. However, will this evolution become long term? Will e-commerce become the prevailing channel for brands beyond 2021?

A study from Everest Group showed that one of the biggest challenges comes in the form of the human component, as it’s often easier to evolve technology than change a person’s mindset. Brands must invoke a complete cultural revolution internally by prioritizing the recruitment of digital-savvy and omnichannel experience experts. Offline and online retail teams must merge as well by training to operate together and consider the outcomes of all sales channels.

Read more in My Total Retail

How can we engage?

Please let us know how we can help you on your journey.

Contact Us

  • Please review our Privacy Notice and check the box below to consent to the use of Personal Data that you provide.