The past 12 months have underlined the importance of professional partnerships in order to meet and overcome the business challenges created by the COVID-19 pandemic.

“Some companies; the way they go to their vendors, they basically put them in a straightjacket and give them an impossible task,” said Everest Group Founder and CEO Peter Bendor-Samuel during his guest speaker spot– I Can’t Get no Innovation. “The impossible task is focusing on cost reduction and unit cost reduction. As a result they’re constricting providers in a way that they can only focus on exactly what they’re doing now.” In other words, unlocking innovation by becoming partners simply isn’t possible.

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