As CIOs and IT leaders have worked their way through the highs and lows of digital transformation initiatives over recent years, they’ve accumulated a number of lessons learned: how best to lead digital transformation, the habits of highly successful teams, ways to boost ROI, and even the lingering reasons why some efforts still fail.
“Many firms used assumptions about the channel preferences of their customers – usually assuming only the younger markets prefer digital – to slow down the breadth of the digital transformation efforts,” says Cecilia Edwards, partner with Everest Group. But it may be time to forget about preferences.
