Carnival Corporation, one of the world’s largest leisure travel companies, embarked on a journey to transform the experience of millions of vacationers through intelligent personalization.
But AI’s success is not just dependent on data. A real implication of AI is on data itself. Many enterprises now recognize the importance of investing in a data-driven future. A recent study by Accenture and Everest Group of 200 global firms found that 72 percent forecast double-digit growth in data and analytics spend. To pay off, these investments must overlap the following four dimensions (4D) of data: