When a certain German heavy equipment manufacturer started down the digital transformation pathway, it had an experienced guide to show it the way.
As much as companies are spending on digital transformation — an estimated $7.4 trillion over the next four years, according to IDC — having a model, or at least a set of reference points, for the process is invaluable, particularly in light of the mixed results those transformation investments have yielded to this point. According to recent research by the Everest Group, 73 percent of enterprises failed to realize sustained returns on their digital investments.
