With this access to digital tools comes increased expectations of what technology can and should do for the user – if it does not deliver, users will look elsewhere, even at work. IBM recently found that one in three employees at Fortune 1000 companies regularly use apps that haven’t been explicitly approved by internal IT departments.
They are doing this because, in the words of Peter Bendor-Samuel, Founder of the analyst firm Everest Group: “It comes down to enterprise IT not serving business needs well enough.”
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