Organizations are increasingly adopting digital technologies such as cloud, analytics, automation and artificial intelligence to increase revenues and lower costs. However, mere adoption of these technologies is not enough. These services will create a lasting impact only when they are integrated with an innovative strategy to meet customer expectations, while providing a seamless user experience.
This research delves into design thinking and its implications on various industries, from healthcare to hospitality, banking to manufacturing. It details an enterprise design maturity model and how new roles (such as Chief Design Officer) are enabling organizations to be more design-focused.