PEAK Matrix™ Citation Policy

Everest Group’s PEAK Matrix™ is the most trusted, fact-based analysis of global services providers, locations, and products & solutions

Dramatic sun light sunrise over snow capped mountain Machapuchare Fish Tail mountain in Annapurna Himalaya, taken during trekking to Poon Hill Nepal. Machhapuchchhre or Machhapuchhre Lit. "Fish Tail" in English, is a mountain in the Annapurna Himal of north central Nepal. With green overaly

Everest Group’s PEAK Matrix™ Citation & Asset Use Policy

Everest Group’s PEAK Matrix assessments provide comparative assessments of providers, locations, and products & solutions within various market segments. Leading organizations around the globe trust these comparative assessments because of their unbiased evaluation of factors such as vision, capabilities/functionality, talent availability, market success/impact, and cost.

To protect Everest Group’s reputation for objectivity and the integrity of our research, we have standards for the appropriate citation of PEAK Matrix research and the use of PEAK Matrix-related assets.

Citation and Asset Use Policy

  • Please contact Marketing at Everest Group for PEAK Matrix position logos and Everest Group logos ([email protected])
  • All citations of Everest Group’s PEAK Matrix must have been published within the past 12 months and be the most current PEAK Matrix assessment in that particular segment
  • All press releases must be reviewed by Marketing at Everest Group to ensure proper branding and citation ([email protected]); allow for 24 – 48 hours for review
  • PEAK Matrix graph: Subscribers and other clients who license the PEAK Matrix extract may display the single Everest Group’s PEAK Matrix graph on their websites and in presentations only in its entirety, including all referenced service provider companies contained in the original report, as well as Everest Group’s copyright, logo and the year of the report. Modifying the official PEAK Matrix graphic to disguise the names of other service providers is explicitly forbidden.
  • Social media: All citations in social media must include mention of @EverestGroup and the year of the PEAK Matrix assessment. Please contact Marketing ([email protected]) for current and relevant hashtags and handles
  • Because the PEAK Matrix is a comparative assessment rather than a stack ranking or rating, citations must refer to PEAK Matrix designations (Leader, Major Contender, Aspirant, Star Performer) as positions rather than rankings.
  • Citations that negatively portray another company and/or its services or compares one company and/or its services with another may not be used. In addition, the Everest Group’s PEAK Matrix assessments may not be cited in any material that negatively portrays another company and/or its services or compares one company and/or its services with another

Changes

Everest Group reserves the right to change these guidelines at any time, without notice. Everest Group reserves any and all rights to Everest Group research, including but not limited to the right to deny any and all uses of the Everest Group research.