Despite economic uncertainties and margin pressures, Consumer Packaged Goods (CPG) enterprises are modernizing their IT systems across the entire value chain. These enterprises primarily focus on personalizing customer experience, streamlining supply chains, and emphasizing digital commerce using technologies such as AI/ML, cloud, IoT, and automation. Key priorities also involve fortifying data security, ensuring compliance, and automating manual processes to enhance overall efficiency. With widespread technology adoption, enterprises are increasingly leveraging digital strategies to enhance their competitive edge, increase operational efficiency, optimize processes, deliver personalized experiences to consumers, and drive growth.
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The PEAK Matrix® provides an objective, data-driven assessment of service and technology providers based on their overall capability and market impact across different global services markets, classifying them into three categories: Leaders, Major Contenders, and Aspirants.
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