The rising digital native population seeks seamless and innovative experiences driven by emerging technologies. Providing such connected experiences supported by technology requires a robust and interconnected set of solutions. In our digitally driven society, Digital Experience (DX) holds unprecedented significance, especially with the rise of a generation inherently familiar with digital technologies. The emphasis on experience has grown to the extent that consumers now consider a real-time, all-encompassing, highly personalized, and channel-agnostic experience as a basic expectation rather than a distinguishing factor. Enterprises must recognize that delivering an outstanding DX is not just a competitive advantage but a necessity for their continued relevance and expansion.
To achieve a seamless and forward-thinking connected experience, enterprises need a Digital Experience Platform (DXP) that consolidates essential capabilities (content, engagement, and digital commerce) within a unified and interoperable framework. Thus, a DXP serves as a comprehensive enterprise solution, enabling businesses to effectively construct, deliver, and monitor exceptional connected experiences.
In this report, we:
Scope
The PEAK Matrix® provides an objective, data-driven assessment of service and technology providers based on their overall capability and market impact across different global services markets, classifying them into three categories: Leaders, Major Contenders, and Aspirants.
©2023 Everest Global, Inc. Privacy Notice Terms of Use Do Not Sell My Information
"*" indicates required fields
