Cloud Services – Europe 

In the continuously maturing cloud adoption landscape, enterprises are leveraging cloud services to increase operational efficiency, enable business innovation, and accelerate organizational growth. There is a cautious approach to adoption due to the current economic headwinds, prompting enterprises to scrutinize their cloud modernization spend and focus on cloud operations. There is a strong focus on hybrid cloud and multi-cloud strategies as a way to enhance reliability and utilize the best-of-the-breed offerings across cloud providers. Industry-specific cloud offerings, AI-backed cloud solutions, cloud sustainability, and product-centric operations are also gaining traction.

European enterprises are primarily adopting cloud to drive operational efficiencies and business growth. Demand for sovereign, private, and hybrid cloud-hosted infrastructure has been on the rise. Furthermore, enterprises are seeking AI-enabled automation and SRE-enabled operations to better manage their multi-cloud environments. As a result, Service Providers (SPs) are strengthening their horizontal- and vertical-focused partnerships with regional providers in the public and private cloud space to aid enterprises in their cloud adoption engagements. They are increasing investments in regional delivery centers to provide compliant and accelerated cloud transformation services.